According to FNB's Orsheran Singh, "Gamification needs to feel like a natural extension of the brand, not a bolt-on." Joreke Kleynhans from media update spoke to him about different aspects surrounding gamified marketing in this Q&A.

Google has released its 2024 Ads Safety Report, showing how advanced artificial intelligence is transforming the fight against bad ads, scams and misinformation online. As scams grow more sophisticated — often impersonating public figures or deploying AI-generated content — new tools are helping to stop harmful ads before they ever reach people.

The One Club for Creativity has announced the entries from 49 countries and regions that are finalists for The One Show 2025, including 68 from the Middle East and Africa. 

City Lodge Hotels has highlighted its Hydration Station initiative for Earth Day. City Lodge Hotels says that by encouraging guests to refill and reuse rather than repurchase, the Hydration Station significantly cuts down on the use of single-use plastic bottles, a win for both people and planet.

Most companies think they are listening to their customers because they conduct interviews, collect feedback and compile reports filled with quotes and anecdotes. But true qualitative research isn't about gathering statements — it's about uncovering what customers don't say outright, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab. 

We've all felt it — internally and externally. It's the growing trend where ownership is diluted, responsibilities are blurred and successes and failures are often orphaned. This is a problem that, I believe, knows no geographical boundary. It is a problem that is unfolding across global markets, says Bradly Howland, CEO of Alkemi Collective. 

Sasol has announced that it has taken five Sasol Rewards customers and their plus-ones on the Sasol Mzansi Tour road trip. The tour was hosted in partnership with Mitsubishi Motors South Africa, Durban Tourism and the KwaZulu-Natal Tourism and Film Authority.

Yamaha, in partnership with AlmapBBDO, has launched an activation at the Brazilian Motocross Championship on Friday, 4 and Saturday, 5 April. The 'Off-Road Milkshake' activation featured an unconventional milkshake bar where drinks were prepared live, not with blenders, but with motorcycles.

Publishared, founded by Michelle Losco, has acquired NewsCentral Media, TechCentral's publisher. Duncan McLeod, the Founder of both NewsCentral Media and TechCentral, will stay on as Managing Editor and will continue to lead the editorial team and be fully involved in the business post-transaction.

This Earth Day, FoodForward South Africa (FFSA) has highlighted the crucial role that surplus food recovery plays in combating this often-ignored driver of global warming. Highlighting the urgent need to address the fact that one-third of all food produced globally, ultimately goes to waste.