Famesters, an influencer marketing agency, has released its Mobile Apps Industry & Influencer Marketing Report, offering brands, marketers and tech companies a window into how influencers are powering growth in the app industry.

In today's experience economy, customers aren't just buying products or services, they are buying the experience too. Having the best product in the market does not necessarily mean that customers will be satisfied or remain loyal, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

H&M South Africa has partnered with youth empowerment non-profit organisation Star for Life to promote gender equality, raise awareness around gender-based violence (GBV) and empower adolescent girls to reach their full potential.

The Effie LIONS Foundation, a global not-for-profit organisation, has launched in June. The organisation has announced its commitment to ensuring that the marketing industry stays creative, effective and open to everyone.

One-eyed Jack has launched AI Empowered (AIE), inspired by EO Cape Town, a new summit designed to make artificial intelligence accessible, understandable and actionable for South African business leaders, marketers and entrepreneurs.

Across the African continent, compelling economic and demographic forces are converging to position Gen Z and Gen Alpha as the major force to shape the future of work, culture and consumerism. Africa is by far the most youthful region of the world, says Emma Odendaal, Head of Influence at dentsu EMEA. 

Taylor Swift isn't just a chart-topping musician — she's a public relations powerhouse. Venelize de Lange from media update shares three tips we can learn from the PR genius that is Taylor Swift.

AdHive Group has celebrated its 10^th Anniversary by spotlighting Amplify Hive, an expression of its capabilities in brand activations and influencer marketing. Amplify Hive aims to bring AdHive's campaign services into sharper focus as a specialised offering. 

Lidl Ireland, in partnership with Dublin creative agency Folk VML, has launched a new campaign to coincide with National Carers Week. 'We Care Back' highlights that while caring for a loved one can be rewarding, it can also be isolating and difficult — with over one in eight people in Ireland providing unpaid care. 

Sasol Energy has commemorated World Food Safety Day, celebrated annually on 7 June, to raise awareness among South African consumers about the critical importance of safe food handling, storage and preparation.