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Blogging Versus Vlogging
Content creation is not exactly a new concept, but the way content is being created, shared and viewed is definitely changing. In this article, Saads Abrahams from media update is taking a look at the battle of the content titans — blogging versus vlogging.
Benefits, Challenges and Lessons Surrounding Gamified Marketing: A Q&A With Orsheran Singh
According to FNB's Orsheran Singh, "Gamification needs to feel like a natural extension of the brand, not a bolt-on." Joreke Kleynhans from media update spoke to him about different aspects surrounding gamified marketing in this Q&A.
Issue Management Versus Crisis Management — In 300 Words or Less
Public relations is not always about organising fun events and writing press releases. It involves proactive thinking, anticipating issues and solving problems before they arise. This refers to issue and crisis management. Joreke Kleynhans from media update explains how the two differ.
The Pros and Cons of Being an Influencer [Infographic]
Being an influencer is probably one of the most misunderstood careers — and yes, it is a career. However, it is not all glitz and glam, Saads Abrahams from media update is sharing the pros and cons of being an influencer.
10bet South Africa has introduced a horse racing offering, and to promote the offering, Horse Racing Trainer, Adam Marcus, has joined 10bet as its Official Horse Racing Ambassador.
Federal Express Corporation (FedEx), in partnership with Saatchi & Saatchi India, has released a new campaign, reinforcing its commitment to entrepreneurs and Small and Medium Enterprises (SME) across India.
In a bizarre twist of commerce, post-death consumerism has been identified as an emerging retail trend. Before you knock it, take note: 51% of South Africans surveyed are interested, says Hugh Fletcher, Global Demand Content and Thought Leadership Director at VML Enterprise Solutions.
As a conceptual-minded creative, I always notice details. The story behind my new profile picture is the red door. While every other door faded into the exterior, this one pulsed. It made me wonder. What's behind it? That's when I realised that the best direct-response copywriting works like a red door, says South African-based RMBC Direct Response Copywriter, Francois Pistorius.
Winning a Bookmark isn't just about making excellent work — it's also about how you position the work in your submission. Whether you're a first-time entrant or a seasoned pro, Tilesh Bhaga, Creative Director of Digital and Innovation at VML South Africa, provides guidelines that can help turn your great work into award-winning work.
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has launched the Beautiful Destinations Academy, Powered by Dubai — a professional development initiative aimed at setting new, global benchmarks for travel content creation and meeting the rising demand for marketing talent within the tourism sector.
SuperSport and the Confederation of African Football (CAF) have reached an agreement that will see SuperSport broadcasting the African Schools Football Championships 2025. The tournament will be played in Ghana from Wednesday, 23 to Saturday, 26 April.
Mdzananda Animal Clinic has invited animal lovers and philanthropists to its second annual Mdzananda Animal Clinic Gala Dinner and Auction. Taking place on Friday, 10 May, at 18:30 at the Two Oceans Aquarium, this event is in support of the animals of Khayelitsha.
In honour of World Book Day on Wednesday, 23 April, Thanda, a non-profit dedicated to improving childhood education in rural communities, has highlighted its work in tackling the root cause of educational disparities — literacy.
After six years, Mediatech Africa has announced its return in 2026. The trade show for AV, broadcast and live event tech returns from Wednesday, 3 to Friday, 5 June 2026, at the Johannesburg Expo Centre (Nasrec).
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